Building the Next Generation of Consumer

We create, launch, and invest in consumer companies.

Our Approach

01
01

Idea Generation

We are actively involved in idea generation and concept development.

02
02

Business Building

We provide process, resources and capital for top talent to build valuable businesses.

03
03

Investment

We are hands on investors and committed partners over the life of a business.

our approach

We provide entrepreneurs with a business idea, capital, resources, talent, and ongoing
support.

Idea Generation

01

Ideas come from our team, community, or network of entrepreneurs.

Diligence

02

All ideas seem great initially, but most are killed once they are put through our process. We have developed a rigorous diligence process and set of proprietary filters that help ensure we only work on the concepts worth pursuing.

Matching

03

Founders are the primary reason why businesses find success. Before “green lighting” an idea, we ensure we have identified the right leader to build the business. It is critical that the leaders are true founders, not employees. Hence, they are the essential part of the creation process.

Building

04

We take care of the easy stuff whether it be finance, IT, legal, HR, or recruiting. Our goal is to make that stuff simple and remove it as a distraction from the critical work. Founding teams leverage our experience and resources in a risk-free environment across multiple areas to make things happen.

Investing

05

We provide the initial capital for our businesses to get started prior to an independent fundraise. When it is time to raise a seed round or series A, we will introduce founders to our investor network and provide council throughout the journey.

Spinout

06

Fly the coop but never too far away!

Our Team

Ben Fischman

Partner
Ben Fischman

Dennis Baldwin

Partner
Dennis Baldwin

Ted McNamara

Partner
Ted McNamara

Elizabeth Egan

Principal
Elizabeth Egan

Daisy Vu

Operations Manager / Executive Assistant
Daisy Vu

Proven experience

Our team has founded, operated, and invested in extraordinary companies

Lids

Founder + CEO

Ruelala

Founder + Investor + Board

M.Gemi

Founder + Investor + Board

Covetrus

Investor + Board

Civil

Founder + CTO

Consensys

Identity Lead

SweetGreen

Investor

Mojito

Founder + CEO

Trade Coffee

Founder

Rockets of Awesome

Founder

Drizly

Investor

TrueFit

Investor

Reebok

CMO

BeautyCounter

Investor + Board

Brunt

Founder + Investor

Our Community

Where entrepreneurs, creators, technologists, investors, and web3 luminaries meet to build the future of consumer.

Improve the Web3 consumer entrepreneurial ecosystem

Build a better internet for the everyday consumer

Create better consumer experiences

Drive mainstream adoption of Web3

Unite a diverse community of thought leaders and builders