Building the Next Generation of Consumer

We create, launch, and invest in consumer companies.

Our Approach

Idea Generation

We are actively involved in idea generation and concept development.

Business Building

We provide process, resources and capital for top talent to build valuable businesses.

Investment

We are hands on investors and committed partners over the life of a business.

our approach

We provide entrepreneurs with a business idea, capital, resources, talent, and ongoing
support.

Idea Generation

Ideas come from our team, community, or network of entrepreneurs.

Diligence

All ideas seem great initially, but most are killed once they are put through our process. We have developed a rigorous diligence process and set of proprietary filters that help ensure we only work on the concepts worth pursuing.

Matching

Founders are the primary reason why businesses find success. Before “green lighting” an idea, we ensure we have identified the right leader to build the business. It is critical that the leaders are true founders, not employees. Hence, they are the essential part of the creation process.

Building

We take care of the easy stuff whether it be finance, IT, legal, HR, or recruiting. Our goal is to make that stuff simple and remove it as a distraction from the critical work. Founding teams leverage our experience and resources in a risk-free environment across multiple areas to make things happen.

Investing

We provide the initial capital for our businesses to get started prior to an independent fundraise. When it is time to raise a seed round or series A, we will introduce founders to our investor network and provide council throughout the journey.